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Grange invests in consumer media campaign

Published: 8 April 2015
Garden structures and fencing supplier Grange has invested in a consumer media campaign highlighting its decorative structures offer.
Grange invests in consumer media campaign
The campaign, which breaks March/April, will be rolled out over the spring and summer season. It includes advertorials and consumer competitions and is designed to raise awareness of both the brand and Grange outlets.

Media includes consumer magazines such as Gardeners' World, Grand Designs, Period Living, Amateur Gardening, Style At Home, NFU Countryside and Country Life.

Products featured include the Valencia arch and Valencia arbour, Elite planters, the Grange Flower Walk and the company's extensive range of pre-painted garden structures, including some contemporary two-tone colour options.

Commenting on the campaign, senior product manager Rob Giles said: "The 2015/2016 season will see some significant investment in the Grange brand and this is just the start.

"The company has proved its capabilities in the most challenging areas of logistics and supply, firstly in our positive handling and communication during last year's storms. Now we need to invest in the brand, and multiple, merchant and garden centre retailers will all see the extent of our commitment over the coming seasons."

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