As of today, the Sainsbury’s owned retailer Habitat, has offered its online customers the choice of picking up their purchases in a convenient location at the time of their choice, or continue to have them delivered direct to their home.

Following a major upgrade of habitat.co.uk website 18 months ago, the company is improving the service it offers to its increasing online customer base. The majority of Habitat’s sales originate online and the retailer is introducing this change to ensure it offers customers great products and service in all manners of convenience.

Habitat managing director Clare Askem said: “The way our customers want to shop with us is changing and we’ve worked hard at evolving our digital offer at a pace to meet this demand.”

“Our customers increasingly want speed, flexibility and choice and our aim is to develop the Habitat brand into a multi-channel business for the digital age, more accessible to an increasingly online customer base and to provide a flexible delivery proposition that works around modern life.”

The announcement follows news that Sainsbury’s is launching an Argos Click & Collect service in 100 of its Local convenience stores nationwide.

The Click & Collect service will be available from three Habitat stores in London – Tottenham Court Road, Kings Road and Finchley Road – and in Habitat Leeds and Edinburgh. The parcel collection will be available from 218 digital collection points in Sainsbury’s supermarkets.