Family-run small animal and pet feed producer, Henry Bell & Co has secured a listing with the largest national garden centre group, Dobbies.

As well as supplying a number of independent garden centres and retail outlets, Henry Bell has landed a new deal that will see its new range stocked online and on the shelves of all 69 Dobbies centres from early October.

Henry Bell Wild Bird Care launched in July 2019 with 120 products, including a wide range of bird feed in recyclable packaging, feeders and decorative accessories.

As part of its launch strategy, Henry Bell & Co has also created a new division, lead by commercial director Tony Clare, with the view to secure distribution of the brand in garden centres and other retail outlets in the UK and internationally.

Managing director Thomas Lee said: “Securing a nationwide listing at Dobbies in such a short timeframe is a great vote of confidence in the quality and appeal of our range. We see this partnership as a huge opportunity to grow and strengthen our brand in the UK.”

Henry Bell Wild Bird Care is available at Dobbies and selected independent garden centres and selected retail outlets