Homebase has selected M&C Saatchi Public Relations to run its consumer PR, corporate PR and social media activity for the next two years. The agency joins a newly appointed roster of marketing and creative agencies working with Homebase to support the retailer’s turnaround plan.

Claire Abercrombie, head of corporate affairs, said: “We’re delighted to welcome M&C Saatchi on board. Working together, we will continue to support our turnaround plan and step-change the way we share news about all the exciting things happening at Homebase.”

M&C Saatchi Public Relations adds Homebase to its established retail portfolio in the UK with other clients including Dixons Carphone, The Co-op, Foot Locker and Dreams.