Homebase has announced a £2.5m investment in a new 'ecohome' project instore, designed to help customers to save energy.
From mid-October 50 Homebase stores will have a 3D 'ecohome' display featuring touch-screen POS, backed by a range of energy-saving leaflets.

They will also include details of three new installation services that Homebase has launched in association with E.ON - loft insulation, cavity wall insulation and solar power.

A further 100 ecohomes will follow by February next year and the plan is for all 345 stores in the Homebase portfolio to have an ecohome by the end of 2011.

Homebase electrical trading director said: "The ecohome in stores demonstrate how easy it is for customers to make their homes more energy efficient, The message to customers is that small changes in lifestyle can make a big difference to energy bills."

Homebase is also putting its money where its mouth is having invested an additional £500k in upgrading instore lighting displays to LED and cut electricity usage by 27 million kwh last year.

More information is available at www.homebase.co.uk/ecohome