Essential reading for retailers and suppliers in the home improvement market

Homebase to review advertising business

Published: 7 February 2008
Diy and garden retailer looks at changing its current media partner.
According to reports in the press, Homebase is reviewing its advertising business and asking its media partner Abbott Mead Vickers.BBDO to re-pitch.

Homebase spent £33m across all media last year, according to figures from Nielsen Media Research.

A breakdown shows the majority, some £21m, was on television; next was direct mail at £6m.

Comments


(Your email address will not be published)
4 + 9 =  
Already Registered?
Sign In
Not Yet Registered?
Register
Printable View E-mail Bookmark
*

Latest reader comments

re: Latest update on Green Homes Grant and implications for homeowners and landlords

John Hart
After applying for a green homes how long will it take for a decision? thanks...

re: SX Rainproof Exterior Caulk

Wally
I need the exterior sx rain resistant caulk! Can't get it anywhere so please help! How can I order it? Need it yesterday...

re: BCT can replicate any material in a ceramic tile

Christina Tiritanou
Not sure if you can help as I require a tile which has the measurements of 6”x 6”? Thank you....

re: Latest update on Green Homes Grant and implications for homeowners and landlords

colin thompson
SarahVery clear and helpful information.Thanks...

Most read stories