Hornbach's 'Smell of Spring' ad
Added: 29 March 2019
- Fiona Garcia
The German retailer has stirred up controversy with its new TV commercial, which some are deeming to be sexist or even racist in the way it portrays a woman sniffing gardeners' dirty clothes.
Hornbach has hit back at claims and says the ad "is not racist" and is a tongue-in-cheek look at the "increasing urbanisation and decreasing quality of life in cities", with the smell of spring only available from a vending machine.