Following a review by the board, the Horticultural Trade Association (HTA) is strengthening its executive team, with new roles, including the appointment of Martin Simmons as director of membership, and plans to recruit a new director of policy and communication.

HTA president Adam Taylor president said of the changes: “The board has decided to implement a number of improvements, including enhanced communication with membership and the increased ability to influence government at a time of significant change. The board is confident that this structure will drive HTA member value. I have no doubt that the HTA is in a position of great strength and that the executive  team, headed by Alex Vick, will drive the association forwards.”

Martin Simmons, taking on the new role of director of membership, will promote member engagement and satisfaction. Mr Simmons’ industry knowledge and his horticultural background will provide continuity and an experienced voice when working with the key sector committees. Martin will be the main point of contact for all membership and will ensure the members’ voice is communicated through to the HTA Board to influence the association’s activities to meet members’ needs. His team includes horticulture manager, Alistair Yeomans.

The remits of senior executive director and finance director Alex Vick, and director of HR & learning, Anne Clark are widened to maximise member value across areas, including improved learning and development and gifting.

To further strengthen the three-strong executive team, the HTA will recruit a director of policy and communication to effectively lobby government on members’ behalves and implement an improved communication strategy.