Humax Horticulture has announced its support for the Gardening with Schools initiative developed by the National Federation of Women's Institutes in Wales.
The growing media and compost specialist is sponsoring schools involved in the project by donating organic potato bags.
Gardening with Schools aims to encourage children to gain practical experience of creating vegetable and wildlife areas and take part in activities such as planting and garden maintenance.
Humax managing director Jonathan Cox said: "Our children's food knowledge and perceptions have been damaged in recent years and this scheme tackles the issue head on in a fun and engaging way. We're proud to be involved.
"We chose to supply the organic potato bag as not all schools are blessed with sprawling gardens. These bags can be positioned pretty much anywhere and the children can monitor the plants growth and development week by week."
The initiative was set up in 2005 thanks to a grant from the Millennium Stadium Charitable Trust.
Since July 2006, the initiative has been funded by the Welsh Assembly Government and it currently supports over 90 schools throughout Wales.