Salma Bi has joined I.Grunwerg as the company's new account manager for the east of England.
Ms Bi has a background in customer service and sales and will look after some of I.Grunwerg's key accounts.
Speaking about her new role she said: "I am very excited to start working for I.Grunwerg. It is always easier to work for a company who has quality brands and products that I can shout about to customers.
"I know I.Grunwerg has a reputation of being an award-winning distributor with top quality brands. So I am very much looking forward to getting stuck into this job and selling some great products."
Tom Basford, sales manager for I.Grunwerg added: "Salma is very positive about her new role and I am sure she will provide a good service to our customers. I wish her every success."