International DIY industry prepare to meet for Creativeworld 2020
Published: 21 October 2019 - John King
Creativeworld, the international DIY trade fair, specialising in Hobby, Arts and Crafts Supplies, is set to take place at Messe Frankfurt from 25-28 January 2020.
Creativeworld is where creativity meets business – with more than 350 manufacturers and over 9,000 buyers attending. Creativeworld shows what is driving and advancing the market: future-oriented trends, the latest materials and heaps of expertise.
The great demand for creative materials, products, tools and applications continues unabated. To use one’s own hands to make, repair or recycle things produces a positive feeling. ‘Self-made’ has developed into a new status symbol, a countertrend to the rapid pace of digitalisation and the many other changes that are omnipresent in both private and business life. However, digitalisation cannot satisfy all consumer needs. And this is the source of the widespread consumer wish for greater individuality and creativity.
“When we launched Creativeworld as an independent trade fair for the sector 10 years ago, we chose not only the right time but also the right way to go about it. Since then, that small segment has developed into the creative meeting place for the whole world”, says Michael Reichhold, Creativeworld director, Messe Frankfurt exhibition. “We are very well aware that our job with Creativeworld is to reflect the world market, to be a trend barometer and source of ideas, and to advise the sector.”
The outlook for Creativeworld 2020 is taking shape, with more than 350 manufacturers from all over the world having registered for the coming event.