Homebase has told diyweek.net that it will be investing in improvements to its website next year after it was ranked near the bottom of a survey of shopping sites.
As reported on diyweek.net last month, Which? placed Homebase.co.uk 92nd out of the 96 shopping websites in a study in which over 14,000 consumers took part. B&Q's DIY.com fared even worse, coming 95th.

Now, in an exclusive statement to diyweek.net, Homebase head of multi-channel Andy McWilliams has promised that the company is sprucing up its act.

"We realise how important the multi-channel experience is for our customers, and have made a number of important steps to improve the customer journey," he said.

"These steps include investing in our website with a brand refresh to update the look and feel for the browsing customer, and launching an online hub called Be Inspired, offering customers various ideas and inspiration for their home.

"We have also introduced our first mobile website to allow easier access to and navigation of our products, and have embraced social media to improve our engagement with customers."

Mr McWilliams added: "We are continually monitoring how we can improve the customer experience, and will be investing in its continued improvement next year."

B&Q declined to comment.

The Which? rankings were based on customers' satisfaction the last time they shopped on the site, taking into account price, product stock, delivery, website usability and the returns process.

Topping the chart was beauty website LizEarle.com, scoring 94%, while John Lewis came just behind at 89%. Amazon was third with 84%.