Scotts' 'It's Gro Time' initiative has tapped into and reinforced the grow your own trend with retailer POS and hundreds of thousands of consumer leaflets on topics from 'Gro your own Sunday roast' to 'Let nothing contain you'.
Coupled with a pr campaign and the website www.lovethegarden.com, retailers have been able to create exciting themed displays to drive sales of plants, seeds, composts and containers.

Now it's the turn of tomatoes with the 'Gro your own Pizza' promotion to coincide with British Tomato Week (w/c May 18).

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