John Lewis sales continue downward trend
Published: 5 June 2019 - Fiona Garcia
One of the few categories to see an uplift during the week was furniture and flooring, as customers took advantage of promotions on carpet ranges
The department store chain’s total sales were down again this past week, with a 3.5% slump due to a combined impact of warm weather and annualising price-matching competitor activity.
Home sales were down 1.4% on last year. However furniture and flooring had a better week, with sales up 6.5%, as customers took advantage of carpet promotions. Gifting sales were up 5.5%, primarily driven by sales of candles and the retailer’s Find Keep Give gifting range.
Electrical and home technology sales also took a dive, down 8.5% against last year’s World Cup sales during the same period, explained customer director Craig Inglis.
The latest figures follow a 5.6% decline the previous week, which the retailer attributed to annualised price matching heavy competitor activity last year.