John Lewis launched its first airport shop at Heathrow Terminal 2 at the crack of dawn this morning.
Doors opened at 5.30am as the first passengers en route to Washington travelled through the newly-refurbished terminal.
The 3,600 sq ft shop offers a selection of home goods, gifts, seasonal ranges and fashion and will bring the John Lewis brand to a wider set of international customers.
This year sees John Lewis celebrate its 150th anniversary. Heathrow is the retailer's 42nd shop, adding to its 31 department stores and 10 John Lewis at Home outlets.
Paula Nickolds, buying and brand director at John Lewis, said: "This opening is a significant step forward in developing our international strategy. Terminal 2 will serve 20m passengers each year and will offer John Lewis access to one of the most concentrated, valuable and influential markets in the world."
John Lewis currently delivers to 33 countries outside the UK and Ireland. The retailer is also expanding its international wholesale business, with an offer focused on bed, bath and tableware in partnership with five Shinsegae department stores in South Korea, with plans to roll out the offer to more of their stores.