Matthew Canwell, director of buying at Lakeland, has been signed up as guest speaker at BHETA's member forum on September 26.
He will share Lakeland's latest development plans and strategic thinking in relation to the current market.
The event will be held at Federation House in Birmingham with a start time of 10am. Further detail on other relevant industry guest speakers will be available nearer the time.
Meanwhile, the association has added The De'Longhi Group - whose most famous brand in the UK is Kenwood - to its growing housewares sector membership. The company is the global market leader in coffee, kitchen and homecare products.