The launch on Thursday, March 28 marks the third annual TV campaign for the home and garden tool supplier's Weed Puller, which was launched on TV in 2011.
According to market data firm GfK, the hoes and weed puller category has seen 6% growth in value terms during January-June 2012 in the UK, largely due to the Fiskars Weed Puller. Fiskars has taken almost 55% market share of this growth category in value terms and is the only brand growing in the segment, said GfK.

The latest TV campaign and supportive online and print advertising, will run from Easter until the end of May, and is designed to highlight both the innovative and green aspects of the Weed Puller.

Fiskars UK marketing manager Mikko Mannihan said: "The Fiskars Weed puller is an important product in the Fiskars garden tools offering. Not only is it a category created and developed by us in the UK but also one with constant growth year after year. Therefore we're undertaking another great TV and marketing campaign for the third year in a row. We are the only supplier to support this growth area with such innovation and marketing support that will increase customer awareness of sustainable methods of weed removal and the range of innovative gardening tools offered by Fiskars."