Bonningtons has re-launched its business under a new brand identity aiming to drive the core values of integrity, quality and trust throughout the whole operation.
Owner and managing director Ian Fisher chose to unveil the brand's new identity at the business' annual conference last week. Every member of staff was invited to take part in the event which saw presentations from business development consultant Jane Lawler and strategic design partner, Andrew McQueen who explained how the new plans will be rolled out.

The changes include huge investments in logistics and warehousing as well as finance and systems to enable Bonnigtons to move the operation onto a new platform. The staff learnt how the core values will be incorporated into the systems and daily running of the business as well as hearing about future development plans which will see the buying, quality and sales teams further extended to meet customer demand and deliver on the values.

Mr Fisher explained: "I've built this business only with the support of an amazing group of people who I like to think of as my 'dream team'. Together, they've driven the growth and development of Bonningtons and I'm immensely proud of them."

Bonningtons will be unveiling the new business identity in full at GLEE and explaining how the three core values are woven through their business development plans.