Workwear brand gains exposure and reaches millions of viewers via 2012 series of Channel 5's Big Brother, as housemates don Mascot padded range for a week.
The firm, which is a sponsor of the reality TV show, supplied its Haag, Amsterdam and Rotterdam thermal workwear for housemates to wear during a week-long task.

As part of the deal, Mascot gets supplier credits and a link from the Big Brother website.

"This is the second year that we have sponsored Big Brother," said Mascot UK sales director Michael Tottman. "And we are pleased to support British TV and channel 5. This is great branding for Mascot."