Merlyn has appointed Gordon Wollacott as regional sales manager for the East Midlands.
The expansion of the sales team has been strategically designed to coincide with the launch of new products and company initiatives, said the company.
Mr Wollacott has worked in the bathroom industry for the last 16 years, including positions at New Team, Damixa, Daryl and most recently Duravit.
Merlyn sales director Eric Wood said: Merlyn is one of Europe's fastest-growing enclosure companies and while we develop and introduce new products it is essential our customers continue to receive the service they deserve. It is our regional sales managers and customers who set the pace of our growth and we are delighted to respond to it; investment in our people and infrastructure is vital at this time of growth. Gordon's significant experience and industry knowledge will be invaluable to our sales team and we look forward to working with him at this very exciting time."