Essential reading for retailers and suppliers in the home improvement market

Merriway.com website a hit with customers old and new

Published: 31 May 2008
Loose hardware supplier's new e-commerce trade website in high demand
Merriway.com website a hit with customers old and new
www.Merriway.com is barely 6 months old, but the website of Merriway, a leading manufacturer and distributor of loose hardware, DIY and furniture fittings to the trade, is already proving to be a great success. Visitor numbers continue to climb as customers old and new take advantage of the easy-to-use layout, the convenience of ordering online from Merriway's full range of around 3,000 products and the usefulness of the numerous other features that the website offers.

Merriway.com is strictly for the trade, so only customers who have registered and been approved can see product prices, place orders and enjoy other features such as viewing or downloading the full Merriway catalogue, downloading customer-specific, personalised price lists in print or .csv format, etc., etc.

Each user registration is manually processed and Merriway undertakes to respond within an hour of an application being received, so suitable applicants can be granted full access very quickly with the minimum delay to the customer.

Other features for registered users of Merriway.com include all prices being displayed nett of any discount, a Fast Order Form (which does exactly as it says and speeds up the on-line purchasing process even further) and on-line credit account application, all of which is designed to make life easier for the customer.

Merriway IT Director James Reed says "We are delighted with the success of Merriway.com and the positive feedback it has received from customers, which justifies the investment of time and money made in the project. It complements our more traditional channels and gives customers the option to access information, place orders, correspond with us and generally manage their account at their convenience."

"The website has also become a valuable tool for generating new business and with the exciting plans that our website development team has in the pipeline we are looking forward to it becoming an increasingly important part of Merriway."

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