Napoleon expands further into Europe
Published: 12 February 2014
Wolf Steel Group, manufacturer of Napoleon products, announces the acceleration of its strategic plans in Europe, expanding both in the Netherlands and Austria.
An immediate expansion of Napoleon's facilities and personnel is underway to accommodate record growth and the surging demand and success for its products. Wolf Steel Group's European operations will be moving into a larger distribution centre located in the Netherlands and at the same time the company will also be moving its Austrian division to a larger facility in the country.
In order to enhance and streamline delivery to its customers, Wolf Steel Austria and Wolf Steel Holland will be combined into Wolf Steel Europe BV.
Wolfgang Schroeter, ceo of the Wolf Steel Group, said: "We are very pleased by the success of our Napoleon brand in the European markets we serve. The business expansion plans we are announcing are in response to the growth and demand from these markets, as well as adding capacity to serve our customers better and launch new products in the coming months for which we believe we are uniquely positioned. This investment signifies Napoleon's on-going commitment to our European market."
Effective from January, the company is now in a position to service and support its European customers from this new distribution centre.
Napoleon is North America's largest privately owned manufacturer of wood and gas fireplaces, gourmet gas and charcoal grills, and outdoor living products. Wolf Steel Group began in 1976 by manufacturing steel railings in Canada; the company has seen rapid growth since then.