Napoleon Grills is running a promotion with Bart Ingredients this summer.
Qualifying purchasers of gas and charcoal barbecues will receive a free gift from the Bart Smokehouse Barbecue range of rubs, grinders and sauces.
The promotion will be available in retail stores only and will run from April 24 to September 30 2015. Napoleon will be providing its stockists with in-store display material and registration leaflets to enable consumers to register their purchase for delivery of their free gift.
Bart products will also be used and promoted throughout Napoleon's Grill Skills garden centre demonstration tour.
Napoleon Grills says the Bart Smokehouse Barbecue range "is a natural fit with our brand", and Bart Ingredients adds that the cross promotion "is an excellent opportunity for both companies to promote great barbecue food".