ForgeFix has appointed Louise Boughton-Wild as area sales manager with responsibility for a territory covering the Midlands and both North and South Wales.
Mrs Boughton-Wild brings with her a wealth of experience and specialist knowledge after working for APT for almost a decade, where she sold fixings and fasteners to customers ranging from plumbing and builders merchants to DIY outlets and fixing companies.
ForgeFix sales and marketing director Mike Smith said: "We're delighted to welcome Louise to ForgeFix. Right from the word go we knew she would make a perfect addition to the team and that she would fit right in with our culture, values and ethos.
"She's got plenty of specialist knowledge, has a great disposition and is brimming with enthusiasm. We're sure she'll prove a very real and valuable asset both to our business and to our customers."