New Fiskars range brings quality cooking to the great outdoors
Published: 8 March 2023 - Neil Mead
Fiskars, the UK’s leading gardening tool supplier, is offering retail partners brand-new business building opportunities thanks to the introduction of a stylish and practical range of outdoor cooking products; the Norden Grill collection.
Inspired by the pure Nordic nature, the new Norden Grill range is Fiskars’ first outdoor cooking collection, helping to open more opportunities for retailers to attract new consumer groups.
Comprising versatile products to embrace the adventure and rising trend of open-fire cooking, the collection combines thoughtfully designed and hard-wearing cookware and utensils. These deliver premium performance for those cooking on outdoor kitchens and fire pits.
Fashioned from cast iron with a unique Thermium mineral treatment, the durable and attractive Norden Grill Chef Pot is low maintenance and easy to care for. Paired with the optional Grill Chef Basket/Steamer and Grill Chef Plate, it brings flame-kissed or wood-fired flavour to nearly any dish, whether grilled, simmered, fried, steamed or roasted. All items in the Norden Grill Chef system are stackable for easy and compact storage and have been crafted from long-lasting materials.
The range further enhances Fiskars’ ongoing commitment to the delivery of truly sustainable, carbon neutral tools, as the products’ environmental impact has been considered throughout the design process. The raw materials used have been sustainably sourced to ensure premium performance and also treated to provide durability and longevity.
Georgina Taylor, Marketing Manager for Fiskars, says: “Modern outdoor cooking transcends the traditional barbecue and today’s consumers are seeking the same quality and performance from their outdoor kitchens and fire pits as they get when cooking indoors. Central to that is top-quality utensils which seal in flavours associated with outdoor cooking – and that is what the Norden Grill collection provides.
“Sustainability also sits at the heart of the Fiskars business, and the company is committed to designing circular products and services which achieve carbon neutrality and create a positive, lasting impact on the quality of life. The Norden Grill collection contributes to our vision for ongoing sustainability.
“The range provides retailers with significant new business building opportunities as they look to meet growing consumer interest in outdoor cooking experiences, and also support consumers who want to make purchasing decisions that make a difference to the world around them.”
For more information on the full Fiskars range, visit www.fiskars.com.