A new, purpose-built £1m garden centre will open its doors for the first time this Saturday, in Glentham, Lincolnshire.
The Willows has been created by farmer David Nelstrop as the first phase of a development that will also see a holiday park open on the site in 2015.
The new garden centre incorporates a delicatessen, cafe and restaurant using locally-sourced products, and for which all bread and cake will be freshly baked on site every day. There are also independent fashion boutiques, a pet centre and a homewares section.
The new business has created 40 jobs in all - six permanent and 34 part-time.
BBC Look North's Kate Sweeting will be cutting the red ribbon at Saturday's opening, and the day will feature face painting and an appearance by children's character Peppa Pig. Later in the year The Willows will be sponsoring the Flower Show and Floral Decoration sections at the Lincolnshire Show.