New high for Home Hardware Christmas promotion
Published: 2 November 2012
A record number of over 1.3m Christmas brochures and leaflets has been ordered by Home Hardware retailers.
The Christmas Gift Guide campaign features tools, fireside products, bird-care, decorations, kitchen gadgets, small electricals, cookware, tableware, games and toys.
Retailers have also had the option of also adding an extra four pages of Toolbank products to their brochures or leaflets, and over 875,000 brochures will now contain the Toolbank Christmas promotion.
Home Hardware offers four- and eight-page Christmas leaflets, the former being popular with smaller or newer members. Brochures are available in four-, eight-, 16- and 20-page versions.
Home Hardware marketing manager Beverley Wood, said: "We continue to attract new retailers to our optional consumer promotions and I'm delighted that most chose to invest in Royal Mail's door-to-door distribution. Without doubt, our promotions significantly increase customer footfall and retail sales."