The Insight Retail Group has launched kitchen-compare.com to help enable consumers to better navigate the different kitchen-buying options from the country's largest home improvement retailers.
According to IRG, consumers often spend up to a year planning a new kitchen, but it is during the next stage the "Valuation Phase" when quotations flood in and the process becomes confusing. The group claims its new website is the first to provide an independently price-checked comparison to make the decision and buying process easier.

The site has been designed to be user-friendly and features three of IRG's own 'model kitchen' designs which incorporate all that is needed for a finished kitchen.

IRG's commercial director Steve Collinge said: "We launched Kitchen-compare.com in response to the frustration someconsumers experience after a quotation ends up being twice the price they expected for their dream kitchen. We want to cut through the confusion, save time and clarify exactly how much a kitchen will cost so consumers can decide where to purchase from.

"It is our aim to present consumers with clear, up-to-date and consistent price comparisons across the major kitchen retailers, without them ever having to leave the comfort of their own home. We are initially comparing three leading retailers - B&Q, Homebase and Wickes - and will be adding more over the coming months."