Roundup sponsored Hall 5 at Glee this year, and has announced the launch of Roundup Gel, which enables gardeners to precisely target weeds in awkward places such as borders, lawns, vegetable patches and even bindweed without affecting other plants.
According to the company, consumer research showed that 72% of those people who don't use a weedkiller said they would try Roundup Gel, equating to 8.6m potential new customers.

To encourage purchase, Roundup is investing £2m into a marketing and communications campaign beginning next spring.