Hozelock has unveiled a new look, including a 'sun-drenched' corporate identity and the tagline Gardening for Life.
The new livery will be applied to all watering product packaging, POS, advertising, literature, signage and vehicle livery this autumn, followed by TV ads in 2011.

Key aspects of the new branding include 'hose-eye view' graphics, variable focus photography and shots of products in use by young and old members of a family group.