Gardman chose Glee to introduce its new premium proposition, The Ernest Charles Co pet care range.
Said category director Tim Goff: "With natural feeds and treats combined with high quality toys and accessories, The Ernest Charles Co pet care range represents a compelling proposition that satisfies consumer preferences. Retailers will be able to trade up their customers and so boost sales and profits."

Each product in the natural dog food range is free from wheat, dairy products and artificial colours and flavours and comes in two formulations - hypoallergenic and sensitive. Different varieties are suitable for each life stage: puppy, adult and senior.

The range also includes wholesome dog treats, toys, collars and leads and bedding.