Gardman has appointed Sarah Downing as marketing manager and Lee Sutton as supply chain manager.
Ms Downing previously worked for Mortons Media Group as brand manager, and will have specific responsibilities for managing the marketing plan at Gardman, including the production of marketing materials, promotions and PR.
Mr Sutton comes to the company from Westland Horticulture, and will focus on inventory levels, stock availability and forecasting.
Gardman's UK md Tim Stainton said: "Sarah and Lee both have the expertise to make a significant contribution to our future plans and success."