Homebase is to target a new generation of store managers to head up its newly refitted stores as part of its redevelopment programme.
The programme, announced at the end of last year, includes investment in stores and services that offer home and garden inspiration to customers. Homebase wants a new generation of staff to lead the way in these stores with the ultimate result of complete customer satisfaction.

The home improvement retailer is using its newly transformed Battersea store as an example of where the company is heading as it shows how it is finding new ways to help people live in a home they love.

Other stores, in Ruislip, Solihull and Aylesford, Kent, have also undergone a major transformation with new decorating centres that offer an interior design service. The product ranges have had an overhaul in some departments as well.

Staff will be trained in accordance with the changes and many will be trained as experts in decorating or horticulture to City and Guilds levels. Some will become trained decorating consultants to work with customers to create personal decorating plans.

Graham Heald, retail director for Homebase, said: "We're passionate about customer service and colleague training, which is a key part of the new store format and a major part of Homebase's development. That's why we are keen to attract new store managers who can inspire and encourage their teams to deliver this."

Craig Parris, a Homebase store manager, added: "It is an exciting time to join Homebase and lead a team in one of our new format stores. The experience has completely lived up to my expectations."