Home enhancement chain Homebase has revamped its website to include a video-integrated approach to help customers with inspiration before they buy.
With over 50 videos now online providing help and advice, the website also offers improved functionality and easy to navigate pages.

Director of multi channel at Homebase, Siobhan Fitzpatrick, said: "We know that nearly 40% of our customers start looking for ideas online before visiting us in store. That's why we have developed a new website to start to provide more support, help and inspiration around the key home and garden projects."

Customers can now search brand by brand and save a favourites list of products they like.

Ms Fitzpatrick added: "Customer service is at the heart of what we do and providing the convenience to shop how they want, when they want is increasingly important. We have simplified the checkout process to make it easier for customers to arrange home delivery and reserve and collect in store in one transaction, offering more flexibility than ever."

This new website puts Homebase in good shape for its next phase of digital developments, said Ms Fitzpatrick. These include the addition of more video content, new apps and further delivery options.

Earlier in the week Homebase announced a like-for-like sales increase of 5.9% for the year ending March 1, 2014, with total sales up 4.1% to £1,489.2m.