Axminster Tools has launched a new website - a complete revamp of its existing site with a more contemporary style and new features to help the user.
The new site lists over 18,000 product lines and will display the company's new logo and trading name 'Axminster Tools & Machinery'. The company said the website has a modern, clean look, an improved search facility, larger product images and videos and the ability to save payment details for faster checkout. Similarly, it also offers guest checkout, so no registration is required to shop. Alongside this, there will be a mobile site and wish lists and blogs on the main site.

Axminster also said that adding new website features will be an ongoing process.

Managing director Ian Styles commented: "Our aim is to offer a high level of commitment to quality, innovation and customer satisfaction. With its modern design, the new website is easy on the eye and has a clearer layout overall. It offers visitors a wealth of information, including detailed product specifications and articles, useful company information and informative press releases."

Web sales currently show a 9% increase on last year, and this is supported by customer and delivery services, technical knowledge and advice, as well as other specialist areas covering educational establishments, government bodies and overseas business.

Visitor numbers to www.axminster.co.uk have increased by 25% when compared to last year.