Rug Doctor's rental carpet cleaning machines tap into the cost-cutting trend for cleaning and improving carpets, rather than replacing them.
And, says md Kuldip Dosanjh, half of all rentals are from DIY outlets.

POS and displays encourage instore rentals, while above the line advertising, including a TV campaign, drives consumer traffic. Plus, there's the added linked sale of Rug Doctor detergent and specialist cleaning solutions. And, says the company, there's zero start-up costs so the proposition is "totally risk free".