Olympia Tools, distributors of the Roughneck brand of hand tools and workwear, has strengthened its sales function with the appointment of a new national sales manager.
Darren Hicks joins the business in the role and is tasked with helping Olympia Tools to increase penetration for the Roughneck brand across the builder's merchant, DIY and garden centre markets.

Mr Hicks brings with him a wealth of impressive and highly relevant experience having spent 25 years in trade-focused sales roles.

Prior to joining Olympia Tools, he was UK sales manager at Master Lock - the U.S company which ranks as one of the world's largest manufacturers and distributors of padlocks and security products.

He was also sales manager at Irwin Tools and regional sales manager at Unifix. He actually began his career in telesales at Unifix before enjoying a succession of promotions over a 10-year period into increasingly senior field-based sales positions.

Speaking of his appointment, Mr Hicks said: "I was drawn to Olympia Tools by the strength of the business and of the Roughneck brand.

"The role of national sales manager offers an exciting opportunity to both develop my career and make a significant contribution to the company's continuing success and rapid growth."

Olympia Tools managing director John Bramwell added: "We're delighted to welcome Darren to the team. His obvious passion for sales and his strong customer focus combined with his impressive career track record made him a natural choice as our new national sales manager.
"I'm sure he will prove a valuable and highly beneficial addition to the business."