DIY superstore Homebase has opened a new store in Bromsgrove, but the retailer has revealed it is to close one in Clacton and is in consultation to close another in Walsgrave.
The Bromsgrove store opened on the new Brook Retail Park on April 4 and forms part of the retailer's redevelopment programme which includes investment in stores and services.

This store has become more in tune with technology as staff are equipped with tablet devices and headsets to improve communication and customer service.

This use of technology is carried forward with a new Decorating Ideas and Advice Centre, which forms a key part of the store. Touch screens enable customers to see how their projects will look in their own home.

Other new features include the option of a reserve and collect service for customers and exclusive brands on display including kitchens by Odina and Schreiber.

The garden centre has been laid out in three zones to make shopping easier for customers. The grow your own zone, plant zone and building zone help customers create their ideal outdoor space.

Md of Homebase, Paul Loft, said: "Investment in our stores and the use of technology is a vital part of our long-term plan to offer a customer experience that can't be found anywhere else.

"We're also committed to the on-going development of customer service and colleague training, which is a key part of the new store format and a major part of Homebase's development."

But as great as this may seem, Homebase is still committed to closing stores. In November 2012 the company revealed that around 65 leases were due to expire over the next five years and it planned to close around 40 of them.

The Clacton branch will close on June 7 meaning the loss of around 30 jobs, although Homebase says it is discussing with colleagues the possibility of finding them work in other outlets.

Homebase also reports that it has now entered into a period of consultation with colleagues regarding the closure of the Walsgrave store. The business says it cannot comment further due to commercial sensitivities.

However, a spokesperson for Homebase said: "As a commercial business, Homebase continually assesses its property portfolio. In some instances loss making stores will be closed, or if we cannot reach a mutual agreement with the landlord to renew the lease."