Essential reading for retailers and suppliers in the home improvement market

Outdoor living drives sales at John Lewis

Published: 12 July 2013
Home furniture saw a boost at John Lewis last week, with the outdoor living category seeing a 66% increase thanks to the hot weather.
Outdoor living drives sales at John Lewis
Overall sales at the retailer reached £71.7m during the week to July 6, a marginal 0.2% increase on the same week last year. However, this year's heatwave delivered stellar results for John Lewis' outdoor lines.

"The sunshine spurred customers to stock up on deckchairs and Weber barbecues," said fashion buying director Matthew McCormack, "both over 300% up."

And the upturn continued at sister retailer Waitrose, with charcoal sales rocketing 450% and barbecuing accessories up 500% compared with last year. Outdoor plants saw a 435% leap in sales, while threescore percentage increases were also seen in barbecue food and sun cream categories.

Comments


(Your email address will not be published)
6 + 7 =  
Already Registered?
Sign In
Not Yet Registered?
Register
Printable View E-mail Bookmark
*

Latest reader comments

re: Latest update on Green Homes Grant and implications for homeowners and landlords

John Hart
After applying for a green homes how long will it take for a decision? thanks...

re: SX Rainproof Exterior Caulk

Wally
I need the exterior sx rain resistant caulk! Can't get it anywhere so please help! How can I order it? Need it yesterday...

re: BCT can replicate any material in a ceramic tile

Christina Tiritanou
Not sure if you can help as I require a tile which has the measurements of 6”x 6”? Thank you....

re: Latest update on Green Homes Grant and implications for homeowners and landlords

colin thompson
SarahVery clear and helpful information.Thanks...

Most read stories