Launch of Parcel Safe at the DIY & Garden Show was ‘a big helping hand’, says Eddie Riby.
Eddie Riby, managing director of Parcel Safe has reached the final of the Daily Mail Enterprise Awards 2007.

The prestigious awards, which takes place tomorrow recognise young people, aged 30 or under, who have grown their own idea, exploited an opportunity, or developed a new way of doing things.

The awards judges panel, including some of the UK's foremost businesspeople, will put all finalists to the test via a five-minute Dragon's Den-style presentation.

Panellists include Birmingham City Football Club chairperson Karen Brady, and Dominic McVey, the entrepreneurial whiz-kid who at the age of 13 exploded into the public's consciousness after importing collapsible scooters from the USA, making him a reported £5 million.

Mr Riby told diyweek.net he is proud of the product's achievement to-date, and believes he can make the final push to be acclaimed an enterprising Briton.

"Out of 2,000 entries I am proud to have been whittled down to the final 25," he told diyweek.net. "I believe we've got the strongest product and I have a strong background – hopefully it will stand me in good stead, and give me a little advantage."

Of the five categories being judged – Business Entrepreneur, Social and Community, Teen, High Growth Business, and Creative – Parcel Safe will compete in the latter hoping to demonstrate itself as an enterprising business with endeavour and creative flair.

Parcel Safe received a Gold award for Best New DIY/Hardware Product for 2007 at the DIY & Garden Show last year.

It was developed after the md became fed-up visiting sorting offices to collect purchases or disappearing orders.