Totally Shows director Paul Grinsell will be trading in his motorcycle leathers for Lycra on Sunday, June 16 to take part in the London to Brighton cycle ride to raise money for industry charity the Rainy Day Trust.
His aim is to beat the £4,000 sponsorship he raised for the charity when he first ran the London Marathon in 2005. And his company Brintex has offered its support by committing to sponsor him £50 for every stand contract for the 2014 show he manages to get signed between now and the event.
The Rainy Day Trust supports those who have previously worked in the DIY and housewares industries but who are now struggling to make ends meet.
To support Mr Grinsell click onto his Just Giving page at
http://www.justgiving.com/paul-grinsell