Online plumbing and heating retailer PlumbNation has smashed the £14million sales mark for the year 2011/2012, a yearly increase of more than 20%.
It comes as the business is preparing to launch ElecNation, a sister brand providing consumers with lighting and electrical products for the home. This forms part of a five year plan devised by founder and managing director Royden Evans to become a £50m turnover business, with further brand launches planned.

The recent turnover result for Wirral-based PlumbNation is a significant uptake on last year's £11.8m result. The last 12 months have seen more than two million unique visitors to the PlumbNation site, and the number of employees rise from 14 to 18, including product specialists and business development managers.

Mr Evans said: "Competition online has never been greater which means that to continue to grow and increase market share we have to innovate, continually add great new products and make the consumer experience as easy and enjoyable as possible.

"The launch of ElecNation forms a key part of our business plan to be able to provide customers with the vast majority of their requirements for the home. We want to become the one-stop shop for home improvement.

"Whether someone is renovating, refurbishing or building a new home, they will be looking for products sold by PlumbNation and now ElecNation. Our mission is to make the buying process as straightforward as possible.

"We are pleased to have grown PlumbNation by more than 20 per cent during the past year and now look forward to harnessing both brands in the next phase of our growth plan."