Paints and coatings firm PPG has established a partnership with the Geneva-based Paint a Smile Foundation.
The supplier will help support and promote the organisation's work of painting colourful murals that brighten hospitals and other care facilities. PPG will provide funding for two projects in the Europe, Middle East and Africa (EMEA) region in 2012.
Paint a Smile's founder and president Laura Cotton explained that the charity's mission, is to reduce patient anxiety and make hospitals and other care facilities more friendly places by turning "cold and impersonal environments into colourful and welcoming worlds". Since it was founded in 2000, Paint a Smile has decorated more than 150 facilities in 15 countries.
Ms Cotton added: "With PPG and Paint a Smile joining forces, our shared understanding of the multiple uses of colour will enable us to help touch more lives and make a stronger difference. We are honoured to commence this long road together".
PPG senior vice president, industrial coatings and president, PPG Europe Viktor Sekmakas said: "PPG always looks to support organizations and initiatives that reflect our corporate values and help enhance the quality of life in communities around the world. We are delighted to contribute to Paint a Smile's unique work."