The speedy solution to repairing lawn damage caused by dogs
Based on the best-selling technology
of the UK's number one grass seed, Miracle-Gro® Patch Magic®(1), Dog Spot
Repair is the easy-to-use, one-step solution for lawns damaged by dogs.
The unique three-in-one technology of Miracle-Gro®
Patch Magic® Dog Spot Repair is convenient to use and fast acting, so consumers
can repair the toughest bare patches in their lawn quickly and easily.
Miracle-Gro® Patch Magic® Dog Spot
Repair contains gypsum, grass seed and coir. The gypsum has been specially
formulated for even, dust-free application. Gypsum is a calcium-rich mineral
that helps rebalance the soil nutrient levels and alleviates stresses caused by
salts present in dog urine, to improve grass seedling establishment and growth.
The Miracle-Gro® grass seed mix comprises superior quality, high performance,
salt-tolerant varieties, specially selected for use on high-salt urine burns.
Coir is a super-absorbent growing medium that creates a microclimate that
protects the seed as it establishes and the seedlings as they grow. Together
these ingredients ensure fast establishment and great growth even in tough conditions
- from high traffic areas to full sun and even dense shade. Best of all, the protective coir layer changes colour when it starts to
dry out, so it's easy to see when the grass seedlings need more water.
Just add sun & water and let Miracle-Gro® Patch Magic® Dog Spot Repair do
the rest!
Sales
opportunities
With 5.6 million households in the UK having a lawn
and owning a dog(2), there are huge opportunities for sales, both in the lawn
care section and the pet supplies section. For added reach and sales dual
merchandise in both sections.
All pet retailers should stock Miracle-Gro® Patch Magic® Dog Spot Repair as an exciting new
opportunity for generating maximum sales.
Supplied in the award-winning Golden
Shaker Jar(3) and with our award winning, creative point of sale(4), retailers
can create colourful, eye-catching, theatrical displays to ensure maximum
sales. The distinctive packaging stands out on the shelf and in displays and
consumers are drawn towards it.
Miracle-Gro® Patch Magic® Dog Spot
Repair will
be strongly supported by trade and consumer advertising campaigns throughout
2012.
Price
The suggested retail price for the 750g Golden
Shaker Jar is £12.99, which will treat up to 130 16cm (6¼in)
diameter
dog spots.
Notes
(1) Source: GfK RT UK, Panel Market, Grass Seed, Value Sales, January to July 2011.
(2) Source: Copernicus Marketing Consulting and
Research report: Scotts Program in Lawn
Care Products 2011.
(3) Best Consumer Product Packaging, GIMA 2010
(4) Best Point of Sale Material for Miracle-Gro®
Patch Magic®, GIMA 2010
Products marked ® and T are trademarks of The Scotts Miracle-Gro
Company LLC or its subsidiaries.
Click here to find out more about: The Scotts Miracle-Gro Company
N.B. The information contained in this entry is provided by the above supplier,
and does not necessarily reflect the views and opinions of the publisher