Dulux Trade becomes first major paint brand to launch recycled paint in partnership with Veolia UK.

As part of its ongoing commitment to reducing the impact of paint on the environment, experts at Dulux Trade with Veolia have created a ground-breaking matt emulsion made from 35 per cent recycled paint.

The market leaders have developed Evolve, a revolutionary product made from the leftover paint that remains in tins after use, in a bid to reduce the amount of paint going to waste. 

It will also allow decorators to offer customers sustainable solutions that help meet the growing demand for environmentally friendly products. 

To create Dulux Trade Evolve, the brand has partnered with resource management experts Veolia, to extract and reprocess unused white paint from tins at its recycling centres.

In doing so, Dulux Trade has reduced the carbon footprint of each litre of Evolve paint produced by more than 10 per cent*.

Veolia collects paint deposited by residents at their household waste recycling centres and takes it to its remanufacturing plant. The paint is refined and filtered before being transported to a manufacturing facility where it is combined with new paint, re-engineered and tested extensively, ensuring that every tin on sale maintains the high standards expected of Dulux Trade.

Dulux Trade Evolve Matt has been five years in the making and not only underwent rigorous testing by research and development experts, but it was also blind tested by decorators and painting contractors, to ensure consistent quality for decorators on any project. 

The resulting product offers a beautiful white matt finish, perfect for interior walls across a wide range of jobs.

Paul Murgett, Sustainability Manager at Dulux Trade, said: “With over 700 million litres of paint being sold every year**, millions of litres of paint are put into landfill or incinerated.

“Evolve, developed as a result of years of investment, hard work and commitment to improve our sustainable offering, is the first step towards reducing this quantity. 

“A dedicated team of experts have been working behind the scenes to develop this product - which is as quality driven as it is sustainable so decorators can be confident they will still get great results for customers. 

“By introducing Evolve, we will help to reduce the carbon footprint of our Dulux Trade products, and help decorators increase their offering to customers too.”

The launch of this new paint is just one step on a journey Dulux Trade is taking towards meeting sustainability targets and helping to close the loop on paint waste. 

Evolve is available in white only at present and will be available from late October 2019. Find out more at www.duluxtrade.co.uk/evolve.