Rental revenues
Published: 14 October 2010
Rug Doctor makes a return to TV advertising this month, driving consumers to rental outlets across the country, half of which are through DIY outlets - equating to 200,000 rentals a year, says md James Budd.
Rug Doctor is now available from B&Q, Homebase, Focus and selected independent hardware stores. And, with machine rentals come add-on detergent sales, with an average two bottles sold per rental, says the company.
A Wide Track machine, which reduces cleaning time by half, is available and there are "zero start up costs" as Rug Doctor maintains ownership of both the machines and the display stand.