Essential reading for retailers and suppliers in the home improvement market

Retailers flock to Madrid for the third Home Improvement Forum

Published: 23 April 2014
The event in Madrid is set to be attended by 120 ceo's and senior executives from more than 50 home improvement companies from all over the world.
The 3rd European Home Improvement Forum will take place on June 5-6, 2014 in Madrid, Spain.

The growing list of retailers who have already registered for the congress includes Home Depot, Lowe's, Ace Hardware International, Groupe ADEO, Kingfisher, OBI, BAUHAUS, Hornbach, Globus, Baumax, Maxbo, Homebase, Rautakesko, Woodie's DIY, Topline, CashBuild, Bricomart, AKI Bricolaje España, Maxeda DIY, Russian DIY, Bricoalliance, Byko, Massbuild, El Corte Inglés, Leroy Merlin, Bauhof, Lovenskiold, Saint-Gobain, and Rakuten.

All attendees will also receive a free copy of International fediyma DIY Consumer Study 2014, which would normally cost 1,500Euros. The main topic of the study will be, "Changing buying behaviour in a more and more complex shopping world - decoding the new shopper path-of-purchase in the DIY channel", helping to provide retailers with a more detailed understanding of the shoppers' future behaviour , both online and offline.

The study will consist of a two-step-approach - starting with a qualitative part and validating the results with an online research in six target countries: Belgium, France, Germany, Italy, Spain and United Kingdom.

The research will take part in the first quarter of 2014 and will be concluded end of May 2014 in order to be presented at the European Home Improvement Forum.

Don't miss the opportunity and to be part of this unique international home improvement networking event. For more information visit www.homeimprovement.cvent.com

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