Latest figures reveal retail traffic will be up 4% compared with equivalent Easter fortnight last year.
The Synovate Retail Traffic Index has predicted a 4.1% increase in retail footfall for the Easter fortnight (April 5-18) compared with the equivalent Easter fortnight in 2008 (March 16-29) – representing the second largest year-on-year Easter boost for five years.

The anticipated uplift will be bolstered by a number of factors, explained Synovate retail psychologist, Dr Tim Denison: "Last year retailers suffered from the combined effects of the earliest Easter since 1913, some very poor weather and financially stretched consumers being constantly told that the worst was yet to come.

"This year, whoever, the dice are falling slightly more favourably for retailers and consumers alike. Easter is later; school holidays are not being artificially disjointed as they were last year and the weather is expected to be somewhat better."

He added that, with more people staying home to save money, homeowners will be looking to grow their own food and become more self sufficient. "There could well be a resurgence in interest and activity in the DIY sector and in garden centres particularly over Easter. Even relatively big-budget home entertainment, white goods and furniture items might receive a much-needed staying-at-home boost."

Dr Denison also emphasised that the loss of retailers such as Woolworths and MFI should help boost footfall for those still trading.

As always, the weather is a significant factor, however Dr Denison believes there are still many reasons why retailers can be 'cautiously optimistic'.

"It is worth remembering that, despite rising unemployment and the negative impact of falling interest rates on savers, there will be those for whom mortgage repayments have significantly fallen and who could be making hay while, and if, the sun shines."