Leading woodcare brand, Ronseal, is pleased to announce the launch of Ultimate Fence Life Concentrate, its most ground-breaking fence care product yet.

Available in all major stockists from Monday 4th April, Ultimate Fence Life Concentrate marks a step-change in DIY as the first product of its kind to come in an eco-friendly pouch with pioneering ‘just add water’ functionality for all weather fence protection.

Thanks to the innovative concentrated formula, each 950ml pouch makes five litres of paint once diluted. Ultimate Fence Life Concentrate comes in six versatile colours and is easy to mix and use at home. The result is Ronseal’s longest lasting formula, providing unbeatable protection in all weather conditions for any type of outdoor wood.

With 90% less packaging than a standard 5L tub, Ultimate Fence Life Concentrate is also an important product for the future of sustainability and waste reduction in DIY. To reflect the packaging change, Ronseal has changed its famous slogan on the product to ‘Does exactly what it says on the tin pouch’.

Ronseal is also supporting the launch with new POS in major stockists, a ‘concentrated billboard’ stunt, and a digital campaign that includes lots of new and inspiring social content around the product.

Jane Ryder, Vice President & General Manager at Sherwin Williams, Ronseal’s parent company, said: “This amazing ‘just add water’ formula marks a revolution in DIY and we can’t wait for people to try it at home – we love seeing the end-results of our products.

“We’re constantly looking for ways to do things better and improve the overall user experience. We listen to our customers to understand what’s important to them and hope this product will pave the way for more sustainable DIY’ing.

“With the new Ultimate Fence Life Concentrate we’ve been able to offer a great product, which provides excellent coverage and value, yet with minimum fuss or waste.”

Product benefits:

• Our greatest ever and longest lasting formula: Ultimate Fence Life Concentrate gives our longest lasting protection yet. Its unique formula provides advanced water beading technology and protects in all weather conditions.
• Eco-friendly: The concentrated formula significantly decreases the amount of water and the weight of the product being transported – therefore reducing carbon emissions. It also has 90% less packaging which is fully recyclable after use.
• Easy-to-use: To use, first pour the product into a bucket, then use the pouch to measure out and add water, stir the formula to create an even consistency and apply to fences, sheds or exterior wood with either a brush or sprayer. Each pouch makes enough product for the equivalent of three fence panels.

Launch details:

Ultimate Fence Life Concentrate is available nationwide in a range six colours, including: Dark Oak, Medium Oak, Charcoal Grey, Red Cedar, Forest Green and Sage. RRP £17.00/€19.99.

Visit www.ronseal.com for further information.