Roundup to reveal more sales-driving initiatives
Published: 27 August 2014
Weedkiller brand Roundup will be at this year's Glee speaking with customers about the company's market-leading products and its 2015 plans.
Roundup Gel has continued to grow in popularity year on year, supported with national TV advertising, print advertising campaigns, social media and PR activity and rich digital content.
Also from Roundup is Pump 'N Go, which last year grew with the introduction of a 2.5 litre sprayer and refill. In the year ahead, along with a continued multi-million pound advertising and communications programme, retailers will be supported by Roundup with competitions and an updated Roundup Academy training programme.
Visitors to the stand will be in with a chance of winning an iPad simply by watching a short video and answering a simple question.
Hall 18, stand K10/M11